Company Overview: Since opening for business in 1962, Mercury Insurance Group has offered a wide range of coverage, from personal auto and mechanical breakdown protection, to homeowners insurance.
Automobile insurer Mercury General is currently the leading independent broker and agency writer of policies in California, and has been one of the fasted growing car insurance companies nationwide for several years. With assets of more than $4 billion it is the third-largest insurer of private passenger automobiles in California.
Outside of California, Mercury writes auto insurance policies in Arizona, Florida, Georgia, Illinois, Michigan, Nevada, New Jersey, New York, Oklahoma, Pennsylvania, Texas, and Virginia. In addition to covering private cars, Mercury also writes other lines of insurance in other states.
Mercury believes that all customers deserve the best coverage at the lowest price, and credits its success to a highly motivated group of managers, employees, and independent agents and brokers.
Company Website: http://www.mercuryinsurance.com/
Website Overview: The Mercury Insurance website seems a bit basic upon the first visit – there isn’t much content on the front page, just a button for a requesting a quote, and two sections with scrolling menus offering links to various parts of the site. There are also rotating images of people meant to represent average Mercury Insurance Group customers. Refreshingly, these images reflect ethnic diversity.
Across the top of the home page are buttons which open drop-down menus of sections which enable prospective clients to get a quote, find an agent, read about Mercury products, file a claim, or login to their existing accounts to make payments or print insurance cards.
All the pages are easy to navigate, and the quote engine doesn’t ask for any more information than most similar engines require, though – be aware – a social security number is required. The individual product pages are fairly concise, leaving plenty of room for questions, but not too much. These pages are highlighted by sidebar testimonials of current and previous Mercury clients.
While many insurers are happy to let the entire insurance application be handled online, Mercury prefers to use their website to direct traffic to live agents who provide personal service, making them seem to be the perfect “click and mortar” combination that industry analysts tend to prefer.